Provisional Blog

3 Reasons Why You Need a Custom Cover Letter

August 21st, 2018

When it comes to your job search, you’ve probably spent a lot of time writing the perfect resume. But what about the cover letter? It’s a lot more important than you think. And if you don’t customize it for each position you apply to, it can impact whether or not you get a call for an interview. As one of Spokane’s top employment agencies, Provisional explains why:

It tells a story.

Your resume offers an overview of your background, skills and experience. But your cover letter is where you can truly let your personality and accomplishments shine through. Not only that, but beyond simply focusing on your career history, it gives you an opportunity to discuss where you see your career headed and why you think you’re a great fit for the job. You can do all this in a way that helps you to come off as warm, friendly, capable and confident, rather than just another job candidate.

It demonstrates enthusiasm.

If you send in a boilerplate cover letter, then a hiring manager isn’t going to be impressed, nor will they take much time reading it. However, when it’s personalized and specific to the job opening, it shows them that you’re excited about the company and the opportunity. It tells them that you’re willing to go the extra mile to learn about their organization, so you can best speak to the value you can offer. As a result, you’ll stand out and be more likely to get noticed.

It digs into more detail.

Your resume lists your skills and accomplishments. But if there’s one in particular that’s especially relevant to the job, you can dig in and explain the details of it in your cover letter. For instance, if you won an award at work, you can talk about how you achieved it and what it meant to you. Again, this simply provides another opportunity for you to set yourself apart in the eyes of the hiring manager.

Clearly, a customized cover letter is important for every job you apply to. And creating one is easier than you might think. Simply write a standard letter and then tweak some details in each one you send out so they’re as pertinent as possible to every company and opening.

Need more help with any aspect of your job search?

Call Provisional. As one of Spokane’s top employment agencies, we’re highly experienced in helping our candidates craft top-notch cover letters and resumes, all so they secure more interviews in the process. Connect with our team today to get started.

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