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Provisional Blog

Struggling with Your Cover Letter? Here’s How to Write an Effective One

September 12th, 2017

As one of the leading employment firms in Spokane, WA, Provisional knows that many candidates struggle with cover letter writing. And for good reason. Most don’t know where to begin, let alone what to include in theirs. So they end up regurgitating their resumes, or pulling a boilerplate letter from the Internet and swapping out details for their own.

But in today’s competitive job market, that’s not the way to get hired. Instead, when you’re trying to write your cover letter, but get stuck with the process, follow this format instead:

The Beginning.

  • Your contact information should be at the top of your resume. That way, hiring managers don’t have to search through your application, resume and cover letter for it. It’s front and center.
  • In terms of the greeting, if you don’t have the name of the hiring manager, and can’t find it despite your best efforts, it’s ok to address the letter “To whom it may concern” or “Dear hiring manager.”
  • In the first paragraph, you need to grab the attention of the hiring manager, and also make it clear you’ve done your homework and understand what they do.
  • If you were referred to the job by a mutual contact, then this also a good place to drop their name.

The Middle.

In the rest of the body of the letter, keep in mind you’re trying to highlight why you’re the best fit for the job. The most effective way to do this is to talk about a past project or accomplishment that’s most relevant to the position. For instance, if you mentioned you increased sales by 10% in a past position on your resume, your cover letter is the ideal place to further explain how you went about doing that and what impact that had on the company. Whenever possible, use numbers.

The End.

The ending of the letter is the place to reaffirm your interest and enthusiasm for the role. It’s also a good place to thank the hiring manager for their time.

A few other tips:

  • Your cover letter should be short and sweet, and less than one page.
  • It should be formatted in a way that makes it easy to read, with a good size font and plenty of white space.
  • If you have an online portfolio or work samples, you can also provide a link in your cover letter.

Your cover letter is your chance to shine. It’s important that you not only highlight the skills and abilities that make you unique, but how you can contribute to the potential employer’s bottom line. You also need to come across as a real person, not a robot, with some energy and passion.

If you’re still having trouble with your cover letter, give Provisional a call.

As one of the leading employment firms in Spokane, WA, we can help you with every step of the job search process, from resume and cover letter writing to job leads and interviews. Contact us today if you’re ready to get started.

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