Provisional Blog

Why Use Social Media When Recruiting?

August 28th, 2018

When it comes to recruiting top talent in and around Spokane, Washington, you have a lot of competition. You therefore need proven and efficient strategies for sourcing and screening, all so you can hire the best-fit people for your team. And part of your recruiting strategy should involve social media. Here’s why:

It raises the visibility of your job postings.
You’ll find top-quality candidates on social media. In fact, most candidates are actively searching for jobs online on sites like LinkedIn, Facebook and Twitter. If you’re not reaching out to them on these platforms, you’re therefore missing out on a huge  network of candidates.

It enables you to attract high quality candidates.
When candidates are applying to your company via social media sites, it typically means they’re tech savvy, which is a vital skill to have for jobs in a range of industries. Not only that, but you can put your existing staff to work reaching out to their networks via social media about your job openings. Through these types of connections, you’ll often find candidates that are a better fit for your company.

It reduces the cost of hiring and time to hire.
With social media, you can broadcast your job openings faster and to a wider range of candidates. As a result, you’ll be able to create a talent pipeline of candidates at a lower cost than more traditional recruiting methods. In addition to cutting down on costs, social media recruiting also reduces the time it takes to find quality candidates, meaning you can hire faster.

It allows you to target candidates better.
When it comes to recruiting on social media, one of the big advantages is that you can target very specific groups of candidates for your job openings. For instance, when you’re using LinkedIn to recruit, you can share your job openings with industry-specific groups. You can also use tools such as Twitter hashtags to target the types of professionals you’re looking for.

It helps you build a stronger employee brand.
Overall, when you’re online recruiting on social media sites, you can not only raise the visibility of your job openings, but your employer brand as a whole. Current and future candidates can therefore gain a better sense of what it’s like to work at your company, all so you can attract better-fit candidates for your team.

Don’t have the time to take advantage of social media recruiting?
Call the experts at Provisional. As one of the leading staffing services firms in Spokane, Washington, we know how to source the best candidates, using both advanced and traditional methods, all so you find and hire the best people for your team. Just give us a call today to learn more about how we can help you.