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Provisional Blog

Are Your Job Postings Hurting Your Ability to Hire?

March 28th, 2017

As a Coeur d’Alene, Idaho staffing agency, Provisional knows your job posting is the first impression a candidate has of your company. If it’s long-winded, complicated, or short on specifics, that’s all going to impact the quality and number of candidates who apply. So while your position might be rewarding – and your company dynamic – if your job posting sounds like a tax form, it’s time to regroup.

Instead, follow this formula for writing postings that enable you to attract higher caliber people:

Introduction and overview.

The first part of your job posting should set the scene for the candidate. It should give a quick overview of your company (i.e. a couple of sentences) and provide some basic details about the role you’re looking to fill. You might also want to talk about some of the personality traits that will make people successful in this position and at your company. Keep in mind, this is what candidates will read first – and it’s your goal here to convince them to continue reading.

Job details.

So what’s the job about? What are the daily and regular duties the position entails? If you’re not sure, then ask employees in similar positions to help you with this process. The clearer picture you’re able to paint about the job, the more likely it will attract the right kinds of candidates. That said, keep it short. You don’t need to list out every possible duty and responsibility here. Just the major ones.

Why a candidate should want to work for you.

This is the area where a lot of employers miss the mark in job postings. They only talk about what they need; not about what makes the opportunity special, unique or appealing to a candidate.

But hiring is a two-way street and you’ll attract higher quality candidates if you can articulate what sets your organization apart. For instance, are you the leading company in your industry? Do you offer room for growth and advancement? What are your core beliefs and vision – and why are they appealing to candidates? What’s the work environment and culture like?

The requirements.

The final piece of your job posting should be the requirements. Whether you require candidates to hold an MBA or have five years of experience under their belt is up to you. But this is where you outline the minimum requirements you’re looking for so candidates can assess whether they’re the right fit. Keep in mind, this isn’t a wish list; so focus mainly on the essentials.

Don’t have time to write job postings that attract top talent?

Leave it to the experts at Provisional. As one of the leading staffing agencies in Coeur d’Alene, Idaho, we can help you through every step of hiring – from crafting effective job postings to sourcing, screening and recruiting top candidates for your company.

Just give us a call today to learn more.

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