Provisional Blog

Ways to Attract Top Candidates to Your Team

August 20th, 2019

Gone are the days when you published a job ad, screened a bunch of resumes and made calls for interviews. Instead, in today’s market, with low unemployment, you need to entice candidates to work for you. This is especially true if you’re filling roles in high-demand fields, like technology. 

So how do you go about doing that? By building a strong employer brand. When you have a reputation in the local market as a top employer, the best candidates will be far more likely to apply to positions at your company. Not only that, but you’ll:

  • Find good fit candidates faster, leading to lower hiring costs.
  • Retain your best team members easier since they’ll experience more job satisfaction.
  • Happy employees will also be more likely to refer those in their network to a job with you.
  • Experience increased offer-to-acceptance ratios.

In order to achieve these outcomes, though, you have to identify what makes your company a special place to work. You can do that by talking with your existing employees first. When you find out their opinions on what attracted them to work for your company, as well as what they like best about it, you’ll know how to position your organization in job postings and throughout the interview process. 

To best solicit feedback, you can simply create a questionnaire that asks about:

  • Their experience during the hiring process, including what they liked and areas that could use improvement. 
  • Why they chose your company over other opportunities and what made it different or stood out to them.
  • What they like most about being a part of the team and areas they would change.
  • What the company’s mission and vision are. 
  • What makes the company a unique place to work.

Once you understand how employees view your company, both as candidates and as existing staff, you’ll have more insight into fashioning your employer brand.  You can then promote it throughout your website, marketing materials, social media and during the hiring process.

Need more help with your recruiting efforts?

Turn to the team at Provisional. As one of Coeur d’Alene, Idaho’s leading staffing services firms, we can connect you with top candidates for your job openings. You’ll be able to fill positions faster, with less stress.