As the COVID-19 pandemic rages on, the need for healthcare workers has been on the rise in recent months. However, back in the spring, when the virus first made its appearance, healthcare employment decreased 7.8% from April 2020 compared to April 2019. In fact, in the month of April 2020 alone, 1.4 million healthcare workers were laid off in the U.S.
Now, with the pandemic still wreaking havoc, some of these jobs have been restored. However, employment in the healthcare sector is still lower than what it was prior to the pandemic.
This is for many reasons, including the fact that hospitals and healthcare organizations have taken a significant financial hit due to loss of income from elective surgeries and procedures. In addition, patients have avoided routine care out of fear of catching the virus. This further impacted falling revenues.
Now, with the start of a New Year, the situation is still unclear. The new vaccines mean there is light at the end of the tunnel. However, how quickly “normal” will return is in question.
How to Recruit for Healthcare in the Age of COVID-19
In terms of healthcare staffing and recruiting, it’s expected that hiring in the industry will continue to expand as the year unfolds. With an aging population, a pandemic still surging, and a greater need for healthcare across all patients, there will be more of a demand for workers.
As the employment market becomes more competitive, hospitals and other healthcare organizations will therefore need to be proactive to effectively recruit healthcare workers. Not long ago, that meant posting an ad and screening resumes. Now, though, you must factor in social media, data analytics, AI and a host of other technologies. While it can take time and effort to integrate these into your hiring process, they can help you recruit better-fit talent faster, all while building a network of passive talent.
In addition, to appeal to the best applicants, the recruitment process must be one that’s candidate-centered. This includes by: making it easy to apply, communicating openly and often with candidates about progress, and promoting the perks and benefits you’re offering. From an attractive compensation package to flexible scheduling, these are the kinds of advantages top-tier candidates will be looking for.
Get Help from Provisional Recruiting
If you’d prefer to get help from expert healthcare recruiters, turn to Provisional Recruiting. We have in-depth knowledge of the healthcare industry and know where to look to find skilled workers for a range of positions, from nurses to CNAs to healthcare administrators and non-clinical staff.
In fact, we even offer a specialized healthcare recruitment division in the Inland Northwest that’s a leading provider of nursing and allied health professionals. We also have the processes and technology in place that enable us to work faster, nurturing relationships and finding the right people for your organization’s individual needs.
In the end, you’ll be able to hire quality talent in a way that’s easier and more cost-effective for you. You’ll also have a partner in Provisional Recruiting, one you can turn to time and again for the medical and non-clinical professionals you need. If you’re ready to learn more, simply contact our team today.