Laborers and skilled workers are in demand. If you work in one of these areas, that’s good news. If, however, you’re an employer, that means there’s a lot of competition for the best people. So if you’re looking to hire skilled workers, you have to be smart about how you recruit them. To get the people you need, when and where you need them, here are some tips to keep in mind:
Offer competitive compensation.
Skilled workers are in demand and if you want to attract and recruit top ones, you must offer salary, benefits and other perks that are attractive to them, so they can support their families.
Before you start the hiring process, do some research ahead of time so you can ensure what you’re offering is fair and in line with what other similar companies pay their skilled workers. If it’s not, then you might have to consider contract or temporary staffing instead.
Develop a strong employer brand, online and in-person.
One of the best ways to recruit skilled workers is to create relationships with potential candidates, so you have a pipeline in place when you do need to hire. To do that, develop a strong employer brand. This means that your company’s name and reputation are solid, so that the top skilled workers want to work for you.
While creating one takes time, you should focus on both your online and brick-and-mortar presence. For instance, create compelling content for your online social media profiles. Also, make sure you have a strong showing at trade shows, job fairs and industry conferences. When you become an employer of choice for leading candidates, you’ll attract a higher quality workforce.
Create a referral program.
When it comes to recruiting, one of the fastest and most cost-efficient ways to find skilled workers is to ask your existing team for referrals. Even better, create a formal referral program where they’re rewarded if you hire someone they referred.
Communicate with candidates.
One of the biggest concerns candidates and all skilled workers have is automation. If they accept your offer, they don’t want to get laid off or let go down the line due to new technology taking their jobs. It’s therefore an important issue to address head-on with candidates, so they understand the realities of your business environment and what to expect if hired.
Consider apprenticeships.
The best skilled workers don’t want to stay in the same position, earning the same amount, forever. In order to retain your new hires and develop them for future roles, consider an apprenticeship program. This pairs younger workers with veteran ones, so that they can gain new skills, allowing for growth and advancement.
Partner with a professional recruiting agency.
If you don’t have the time or manpower to recruit and hire skilled workers, turn to a professional team, like Provisional Recruiting. We have existing and established relationships with candidates and can help you hire skilled workers that will set your company up for success. Contact us today to learn more.