Now more than ever you might be on the hunt for the right medical or nursing professionals to add to your team. But not all are equal and if you don’t look out for red flags, then you could wind up making an expensive or even dangerous mistake when it comes to nurse staffing. Instead, here are a few key areas to focus on in your nurse recruitment efforts and ways to stand out to the top talent in your field.
Go beyond technical skills.
Evaluating a candidate’s technical knowledge and skill set is vital to excellent patient care. However, it’s important to dig deeper and assess their soft skills too. It takes someone with the right personality and temperament to truly thrive in nursing and other medical roles. If they don’t have that ability, it could cost you in unhappy patients or mistakes made.
Promote your employer brand.
If you want to attract and recruit top nurses and other professionals in the medical field, then it’s important to have a reputation as an employer of choice. The best way to achieve this is with your current team. Ask them to advocate your organization’s brand and promote its employment opportunities. In addition, include blogs, videos, photos and other online content, created by employees, on your website and social media profiles, so applicants can getter a better sense of what it’s like to work at your practice or facility.
Place a spotlight on growth.
The top nursing and medical professionals want to grow in their careers. That means they want to learn new skills and acquire deeper knowledge while on the job. It’s therefore vital to offer employee development and training opportunities, as well as advancement opportunities, and promote these in your recruitment efforts.
Use the right mediums to target different audiences.
If, for instance, you’re looking for a seasoned nurse manager, then posting a job opening on Twitter might not yield good results. However, if you’re looking for a crop of new nursing graduates, then Twitter or Instagram could work well. The bottom line? It’s important to consider the kind of candidate you’re looking for and use the right mediums to target and appeal to them.
Looking for help with nurse recruitment and staffing?
At Provisional Recruiting, we’re one of the Spokane, WA area’s leading nurse staffing companies. We can help you identify professionals, as well as screen, interview and vet them thoroughly, all so you hire right, the first time. Contact us today to learn more.