Tips for Social Media Recruiting

Social media is an easy and economical way to recruit new employees to your organization. However, if your business is like some, you don’t know how to leverage its power or even have any accounts online. In fact, according to one report, nearly 40% of small businesses don’t have a social media account despite its accessibility as a marketing tool.

Why Businesses Don’t Use Social Media

There are a range of reasons for lack of use. For instance, social media is a recruiting tool that takes time and resources to manage. It’s not like a job board advertisement that you can simply post and walk away from as you wait for resumes to flow in. It’s more dynamic and requires attention. If you don’t have the time in your day to properly oversee it, it can seem like a just another task to manage.

How Social Media Can Help You Recruit Employees & Retain Customers

However, if you don’t use social media in your recruitment of employees and branding of your organization, you’re missing out on an opportunity to position your company as an employer of choice. With millions of people logging onto the likes of Facebook, LinkedIn, Twitter, Instagram and other social media channels every day, it’s an audience filled with potential active and passive candidates to recruit from.

When they’re engaged with your brand, they’ll not only learn about job openings in real-time, but also gain more insight into your company culture. This more active online presence can give them a better sense of whether your organization is the right fit for their skills, personality and career goals.

Beyond impacting your ability to stay competitive when it comes to your recruiting strategy, social media can have an impact on your customers as well. When you use this tool, you can connect with them one-on-one and in a way that’s more organic and authentic. This will further shape and enhance your brand, improving loyalty among customers.

Choosing the Right Social Media Recruiting Channels

All that said, the power of social media as a recruiting tool hinges on the platforms you select to use and build your presence on. If they’re not the right ones for your audience, whether it’s potential employees or customers, your efforts will be wasted.

When it comes to finding skilled labor for your warehouse, for instance, a site like LinkedIn isn’t the the best choice. This channel is geared more toward office professionals, Instead, consider more appropriate options, like Facebook, Reddit and Twitter, for generating brand awareness and getting in front of potential recruits.

Get Help Recruiting Using Social Media

Using social media for recruitment can provide you with a range of valuable benefits. If, however, you’re not sure how to put it to use as part of your recruiting strategy, let our team help.

At Provisional Recruiting, we have extensive commercial staffing experience and can find the qualified skilled labor, warehouse and industrial/commercial workers you need. We can fill roles on a temporary, temp-to-hire, or permanent basis, quickly and affordably, using a range of tools from social media to in-person networking and more. Contact us today to learn more!